I have been lazy. I was just going through the motions with our Google Pay Per Click advertising in the Detroit Metro area. Too many clients and too many projects was not allowing me the time I should dedicate to our advertising online.
A couple weeks ago I finally focused and simply created a custom home page regarding website design services in Detroit and the surrounding Detroit area and customized the ad to go directly to that page.
Now Detroit Metro website visitors clicking on our Adwords ad looking for website design bypass our home page and go directly to www.promptinternet.com/michigan.php.
The response has been a complete 180. More leads, less click throughs and bounces.
When it comes to your adwords, DON’T take anything for granite and don’t get lazy. Customize your message and page that you are sending them to.
It is adwords 101 and we should have been following our own advice but keeping clients happy is the #1 goal and sometimes that means Prompt’s needs take a backseat.
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